At Cree, we believe in better lighting. Better light is beautiful light. But its more than just beautiful. It is light that makes you feel more productive, more relaxed and safer. Better light changes everything. Thats why the new and improved Cree LED bulbs feature high color rendering that enhances your space and makes the colors of your decor appear vibrant, richer and more natural - true colors the way they are meant to be experienced. The Cree LED BR30 flood light casts a beautiful light that looks and lights like the incandescent bulbs you love. Dimmable with most standard dimmers, Cree LED BR30 flood lights shine wide and bright while using at least 88% less energy, and are designed to deliver up to 25,000 hours of light for your home or business. The perfect replacement for incandescent bulbs in track and recessed fixtures at a price you can afford, Cree LED bulbs pay for themselves quickly and then pay you year after year.